{"short_name":"Alchemy Advising","name":"Alchemy Advising","start_url":"/","display":"standalone","background_color":"#F0EBE7","theme_color":"#2A261C","description":"Notes from a fractional finance leader who reads obsessively and connects big ideas to business reality. You’ll get sharp insights, great books, and the occasional tool or product I’d rave about over coffee.","icons":[{"src":"https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/publication/logo/356bcfaa-e78d-4c6d-b6d2-4d38a4fe7fe6/thumb_Social_-_Gold_2x.png","sizes":"800x800","type":"image/png"},{"src":"https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/publication/logo/356bcfaa-e78d-4c6d-b6d2-4d38a4fe7fe6/thumb_Social_-_Gold_2x.png","sizes":"800x800","type":"image/png","purpose":"maskable"}]}